info@melon.com.au       +61 2 9232 3722

Blog Archive

kgarber's picture

What's in it for me?... Creating a Newsletter that Informs as well as Sells

Kevin Garber (General Manager) – October 25, 2007

This issue I would like to talk about email newsletters, the strategy behind them and why they should be both beneficial to the sender as well as the receiver.

Whether you are a business who sells products or services, we can all benefit from communicating regularly to our customers. But this doesn't always have to be with direct selling and I would actually advise against sending too much EDM (Electronic Direct Mail) as you can upset your database and ultimately cause them to unsubscribe.

kgarber's picture

Getting the Most Out of Your Landing Page

Kevin Garber (General Manager) – October 11, 2007

How many times have you filled out your details on a website only to be directed to a dead end with no further direction?

A landing page (or a thank you page as some call it) is a web page that users are directed to after they complete an online webform, subscription form, RSVP form or survey.