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Website speed is determined by the length of time it takes for your website to load. It’s been recorded that a 1 second delay in your site speed can result in a 7% reduction in conversions.
Not only does a slow website offer an unfavourable user experience but it has negative impact on Search Engine Optimisation. In 2010, Google announced website speed would begin to effect your search ranking.
You can test the speed of your website using the following free tools:
A website's speed is affected by numerous factors but there is never a good excuse to have a slow website.
If your website ranked under the average page speed - give us a call and a team member can provide some ideas for initial investigation.
2. Your website is outdated.
If your website looks like it was built in 1990, it’s time for a change. Not only does your company look unreliable with an outdated website but it could translate as a reflection of the level of care you offer your customers. As a result, your potential leads lose confidence.
If your website ticks more than one of the following boxes it’s likely your website is outdated:
Your website was designed over 4 years ago
Your website is not built on a content management system
The content on your website is older than 12 months
Functions and features are no longer used or broken
3. Your website is not mobile friendly.
Did you know Australia is one of the few countries that has more mobiles phones than people? What’s even more astounding is that smartphone adoption amongst Australian adults is now at 65%.
It’s important your website is mobile friendly as a majority of your audience will be viewing it on a smartphone.
4. Your website simply isn’t converting.
This is obviously an important reason to consider a website review and redevelopment if required. Your website should communicate your organisations key messages, offer a unique value proposition and if appropriate - capture leads.
If you are selling a product or a service, a well functioning website will aid the process of turning visitors into leads and eventually into sales.