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What's in it for me?... Creating a Newsletter that Informs as well as Sells

Kevin Garber (General Manager) – October 25, 2007

This issue I would like to talk about email newsletters, the strategy behind them and why they should be both beneficial to the sender as well as the receiver.

Whether you are a business who sells products or services, we can all benefit from communicating regularly to our customers. But this doesn't always have to be with direct selling and I would actually advise against sending too much EDM (Electronic Direct Mail) as you can upset your database and ultimately cause them to unsubscribe.

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Getting the Most Out of Your Landing Page

Kevin Garber (General Manager) – October 11, 2007

How many times have you filled out your details on a website only to be directed to a dead end with no further direction?

A landing page (or a thank you page as some call it) is a web page that users are directed to after they complete an online webform, subscription form, RSVP form or survey.

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Full Outsourced vs Self Serviced Email Marketing Solutions

Kevin Garber (General Manager) – September 13, 2007

When a lot of businesses (both corporate and SME) consider using an email marketing service, there are two key options they are faced with: Full Outsourced Solutions and Self Serviced Solutions.

A self serviced solution is when a business is given access to a system and a person or team is tasked with developing newsletters and EDMs (Electronic Direct Mail) internally. This is achieved from using the system WYSIWYG editor or other HTML editing software.

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