Melon Corporate Blog
Email and social media: joining the dots
Kerry the plucky intern () - Jan 25, 2010
You’ve no doubt already dabbled with social media. But have your efforts been well integrated into existing marketing strategies?
One simple way to achieve this is to include “tweet this” or other social media links in your emails and articles. The skeptic will wonder if this has any real advantage over the “send to a friend” option that we’re all familiar with. Here’s some food for thought:
Spam ACT and you - 5 things to increase your deliverability
Dain Saxon (Digital Producer) - May 25, 2009
The best way to check if your message is going to be caught by a junk mail filter is to test, test, test.
There are many different types of email browsers and ISP settings behind them. If you have access to an email browser checker like litmus then use that, otherwise set up a ‘test database’ of email addresses going to Hotmail, Gmail, Yahoo, Outlook and Thunderbird.
Both Hotmail and Gmail have very good spam checkers and a problem with either of these should indicate a problem across the board with your message.
If the email gets caught by your ISP there are a few things you can try…
The first is to try sending the message as a plain text version only. This will alert you to something in the HTML if it doesn’t get caught.
Interview with Paul Ryan - Editor of Australian Anthill Magazine - Email Newsletter Experiences
Fiona King (Graphic Designer) - Nov 27, 2008
Kevin Garber - General Manager of Melon Media and Founder of spellr.us speaks with Paul Ryan, the editor of Australian Anthill Magazine - a leading Australian magazine for entrepreneurs.
Summary of discussion points with time markers - you can drag the audio pointer to the desired time. Total time 28 minutes.
1.35 - Intro to Australian Anthill and evolution of their online presence - their website something more than just a “dump” of their print content. 2.45 - Discussion about Australian Anthill email content targeting. 3:30 - Email the most successful way of communicating with their readership. 4:25 - Balancing targeting database segments with having the right content. Profile of online readers is different to profile of offline readers. 5:55 - Defining the “personality of the brand”. 6:00 - Being too focused on the metrics. 6:50 - The “tyranny of the click” and the seductive nature of controversial content. 8:15 (* highly relevant segment for email marketers) - Practical advice and experience for times and days to implement your email newsletter campaigns. When is the best time to send out your email newsletters? 14:20 - The importance of compelling content for online marketing. 15:30 (* highly relevant segment for email marketers) - The future of email and email newsletters. 17:49 - The evolution of the email inbox and email filters. 20:00 - The importance of learning to manage a large amount of online content. 20:30 - Inbox zero and email bankruptcy. 23:00 - Crowdsourcing online and filtering through large amounts of content. 25:00 - Brief chat about Twitter.
Links discussed in the interview.
>> Twitter
>> Australian Anthill Online
>> Kevin Garber informal presentation at BarCamp4 Sydney
Say HELLO properly and have less GOODBYES
Kevin Garber (General Manager) - Oct 30, 2008
On our blog and in our newsletter articles we often explore issues relating to email newsletter content, subject lines, email’s role in the broader marketing mix and so on.
In this article I want to discuss several often ignored but powerful elements of the email newsletter process.
1. The welcome sign-up email
2. The sign-up thank you page
Email Marketing & The “All New” Online Marketing Mix
Kevin Garber (General Manager) - Sep 30, 2008
This year Google turned 10 (there is a fascinating timeline of Google’s evolution here.
10 years is a long time in digital marketing - probably the equivalent of 100 years in the analogue world.
If we consider the toolset that the online marketer had at their disposal 10 years ago it would include:
• Banner adverts
• Websites
• Email newsletters
• Search engine optimisation (emerging and cutting edge)
If you review the online toolset that marketers today have access to the list would include the following:
(don’t) reply to this email
Dain Saxon (Digital Producer) - Aug 28, 2008
One of the strengths of email is that it is a medium that lends itself to both one way and two way communication.
Why is it then that so many companies display something similar to the following message in their email newsletters?
"Please do not respond to this email. If you would like to Contact Us, please click here for details."
The above is an example from a Centrebet (insert link) email that I receive regularly. Curiously if I click on the "click here for details" link, I get taken to a page with a list of email addresses - why not just let me hit reply?
Business is about relationships - with your customers, suppliers, and other stakeholders.
Anything that can help deepen this relationship is a GOOD thing…..
Michael Yardney talks with Kevin about his Property Update e-newsletter
Dain Saxon (Digital Producer) - Jun 27, 2008
In this interview Michael Yardney from Metropole talks with Kevin about marketing his fortnightly newsletter - Property Update.
click here to unsubscribe - the why of it all
Kevin Garber (General Manager) - May 30, 2008
So you spend several days working on your email campaign.
You involve your best designer and they put a terrific fresh look and feel together.
You labour through your writer’s block and after much toil nail down some compelling content.
You push send on the email campaign and pat your team and yourself on the back for a job well done.
A few days later you review the email campaign statistics and low and behold some people have unsubscribed!
How dare they! Why would they?
These are thoughts and questions that email marketers ponder on often when reviewing campaign statistics.
Hence the reason for this month’s philosophising on unsubcriptions.
Commonwealth Securities Remove Active Links From Their Broadcast Emails
Kevin Garber (General Manager) - May 30, 2008
This morning I received an email from CommSec - one of Australia’s largest stock broking companies.
All the links in the email to both email addresses and websites were not actively hyperlinked.
CommSec displayed the text of the links but had no href or mailto tags.
CommSec included the following message at the bottom of the email:
Email Design VS. Email Content
Dain Saxon (Digital Producer) - Apr 28, 2008
Laaaaadies and Gentlemen!
In the Red corner we have ever-so-pretty, pixel perfect, queen of presentation and impact… “IMAGE!”
And in the Blue corner we have the informative, the educational, the dynamic king of infinite use… “CONTENT!”
Design versus Content.
Which one would you back in a showdown? Read on to find out which is the most important aspect of e-marketing…
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