Melon Corporate Blog
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Bridge The Gap - A 6 Point Checklist for Effective Website Implementation
Kevin Garber (General Manager) - Jul 31, 2008
In the previous edition of our newsletter I explored the issue relating to “Minding The Gap” - the important task of determining whether there is a misalignment between your organisation’s online strategy and its broader strategy.
I noted that increasingly any organisation’s target market has high expectations of their online experience - an expectation that many organisations are falling short of.
In this article I want to provide you with a practical six point checklist that will assist in reviewing your online strategy and help you to “bridge the gap”.
Whilst every organisation is different and has its own unique requirements - there are some fundamental online elements that all organisations should consider.
Wikis in Plain English
Kevin Garber (General Manager) - Jul 31, 2008
A brilliant video explaining how wikis work.
SEO Basics - Melon Interview with David Klein from OrangLine - Part 2 of 3
Kevin Garber (General Manager) - Jul 31, 2008
Part II of our interview with SEO Expert Dave Klein from OrangeLine.
Effective Website Implementation vs Website Use
Kevin Garber (General Manager) - Jun 30, 2008
I recently met with a client and together we reviewed their email newsletter campaign initiatives.
The client is a leading firm in their industry.
The discussion progressed to websites and their use in customer acquisition, up selling and retention.
The conversation went something like this:
Michael Yardney talks with Kevin about his Property Update e-newsletter
Dain Saxon (Digital Producer) - Jun 27, 2008
In this interview Michael Yardney from Metropole talks with Kevin about marketing his fortnightly newsletter - Property Update.
Hip Hop & SEO - An Unlikely Marriage
Kevin Garber (General Manager) - Jun 23, 2008
This video teaches us 2 things:
- All the fundamentals of SEO.
- How much easier it is to learn when material is presented in an interesting manner.
click here to unsubscribe - the why of it all
Kevin Garber (General Manager) - May 30, 2008
So you spend several days working on your email campaign.
You involve your best designer and they put a terrific fresh look and feel together.
You labour through your writer’s block and after much toil nail down some compelling content.
You push send on the email campaign and pat your team and yourself on the back for a job well done.
A few days later you review the email campaign statistics and low and behold some people have unsubscribed!
How dare they! Why would they?
These are thoughts and questions that email marketers ponder on often when reviewing campaign statistics.
Hence the reason for this month’s philosophising on unsubcriptions.
Commonwealth Securities Remove Active Links From Their Broadcast Emails
Kevin Garber (General Manager) - May 30, 2008
This morning I received an email from CommSec - one of Australia’s largest stock broking companies.
All the links in the email to both email addresses and websites were not actively hyperlinked.
CommSec displayed the text of the links but had no href or mailto tags.
CommSec included the following message at the bottom of the email:
SEO Basics - Melon Interview with David Klein from OrangeLine - Part 1 of 3
Dain Saxon (Digital Producer) - May 30, 2008
Part One of a three part interview with David Klein - Director of Search Engine Marketing and Optimisation Specialists OrangeLine.
In this interview Kevin and Dave discussed some of the basics of SEO (Search Engine Optimisation).
Head on over to orangeline.com.au for a free White Paper on SEO Strategies.
spellr.us Beta Going Live
Kevin Garber (General Manager) - May 16, 2008
We are very excited that we are going live with the first batch of spellr.us beta testers today.
TechCrunch were the first outside of Melon Media to have a look at the system and have written a mini review here.
We have dropped the ball a little on the Melon blog of late but hoping to get back to our regular programming soon!
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