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Google creates their best logo yet - with no Flash in sight

Posted on May 11, 2011

I was completely blown away by Google's logo today, so much so that it was difficult to believe it was done without use of Adobe's Flash animation tool.

But no, no Flash insight. The Martha Graham animation was done using some very advanced techniques - coupled with some very old techniques.

Because it will only be up for a day, here is a link to a video capture of the logo: http://www.popherald.com/martha-graham-google-doodle/6981

Beautifully implemented, the logo was created using the old-fashioned one-frame-at-a-time technique - similar to a flip book or 1980's-animated cartoon - and then ingeniously coded into picture (or sprite) snippets and animated using the new HTML5 canvas technique. You can see the full image here: http://www.google.com.au/logos/2011/graham11-hp-sprite.png

Phew! A lot of work went into this, but the effect has got the internet talking. Google has outdone itself again.



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Melon Media is a specialist email marketing provider and digital agency based in Sydney Australia that assists organisations with their email marketing campaigns and website requirements. Melon Media offers full outsourced email marketing services including campaign consulting, concept, design and implementation as well as the provision of high quality hosted solutions enabling clients to self manage their own email broadcast campaigns. Melon Media is also the home of CheckDog, ManageFlitter, TourCow, EmailSociety.   Melon Media spell check and link check powered by CheckDog.