Melon Corporate Blog

Effective Website Implementation vs Website Use

Kevin Garber (General Manager) - Jun 30, 2008

I recently met with a client and together we reviewed their email newsletter campaign initiatives.

The client is a leading firm in their industry.

The discussion progressed to websites and their use in customer acquisition, up selling and retention.

The conversation went something like this:

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Michael Yardney talks with Kevin about his Property Update e-newsletter

Dain Saxon (Digital Producer) - Jun 27, 2008

In this interview Michael Yardney from Metropole talks with Kevin about marketing his fortnightly newsletter - Property Update.

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Hip Hop & SEO - An Unlikely Marriage

Kevin Garber (General Manager) - Jun 23, 2008

This video teaches us 2 things:

1. All the fundamentals of SEO.


2. How much easier it is to learn when material is presented in an interesting manner.

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click here to unsubscribe - the why of it all

Kevin Garber (General Manager) - May 30, 2008

So you spend several days working on your email campaign.

You involve your best designer and they put a terrific fresh look and feel together.

You labour through your writer’s block and after much toil nail down some compelling content.

You push send on the email campaign and pat your team and yourself on the back for a job well done.

A few days later you review the email campaign statistics and low and behold some people have unsubscribed!

How dare they! Why would they?

These are thoughts and questions that email marketers ponder on often when reviewing campaign statistics.

Hence the reason for this month’s philosophising on unsubcriptions.

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Commonwealth Securities Remove Active Links From Their Broadcast Emails

Kevin Garber (General Manager) - May 30, 2008

This morning I received an email from CommSec - one of Australia’s largest stock broking companies.

All the links in the email to both email addresses and websites were not actively hyperlinked.

CommSec displayed the text of the links but had no href or mailto tags.

CommSec included the following message at the bottom of the email:

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SEO Basics - Melon Interview with David Klein from OrangeLine - Part 1 of 3

Dain Saxon (Digital Producer) - May 30, 2008

Part One of a three part interview with David Klein - Director of Search Engine Marketing and Optimisation Specialists OrangeLine.

In this interview Kevin and Dave discussed some of the basics of SEO (Search Engine Optimisation).

Head on over to orangeline.com.au for a free White Paper on SEO Strategies.

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spellr.us Beta Going Live

Kevin Garber (General Manager) - May 16, 2008

We are very excited that we are going live with the first batch of spellr.us beta testers today.

TechCrunch were the first outside of Melon Media to have a look at the system and have written a mini review here.

We have dropped the ball a little on the Melon blog of late but hoping to get back to our regular programming soon!

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Email Design VS. Email Content

Dain Saxon (Digital Producer) - Apr 28, 2008

Laaaaadies and Gentlemen!

In the Red corner we have ever-so-pretty, pixel perfect, queen of presentation and impact… “IMAGE!”

And in the Blue corner we have the informative, the educational, the dynamic king of infinite use… “CONTENT!”

Design versus Content.

Which one would you back in a showdown?  Read on to find out which is the most important aspect of e-marketing…

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spellr.us Goes Global with Techcrunch

Kevin Garber (General Manager) - Apr 23, 2008

The very famous blog techchrunch ran a story on us last night, very exciting, needless to say our registrations for spellr.us have gone crazy!

http://www.techcrunch.com/2008/04/22/new-service-will-monitor-your-site-for-typos/

Techcrunch are THE blog in Silicon Valley.

Here is hoping to good things with spellr.us.

http://spellr.us

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Success with Targeted Email Marketing Campaigns - Tony Melvin Interview - Knowledgecentre.com.au

Kevin Garber (General Manager) - Apr 21, 2008

Interview with Tony Melvin from The Knowledge Centre

Tony discusses the success of his targeted email campaigns - including a campaign with an open rate of 90% open rates!

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