Melon Corporate Blog
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BRW Digital Survey 2008
Kevin Garber (General Manager) - Mar 05, 2008
BRW Magazine has published results of their Digital Survey on page 37 of the latest edition. It is available online if you are a paid subscriber.
I have scanned in a version from the print version - you can see it here.
There is also an audio discussion of the results here.
The survey presents some interesting results including:
- 17% of companies have their own blog.
- 54% of companies currently use email marketing and 67% of these increased their spend in 2007 and 65% will lift spendng in 2008.
- 43% of companies made use of search engine optimisation services (SEO) and 40% of these increased spending in 2007 and 44% will lift spending in 2008.
Web guru coming to Australia
Kevin Garber (General Manager) - Mar 04, 2008
Jakob Nielsen is considered by many to be the father of usability and has been around for a long time in the web world. He has been called “The guru of web page usability,” by The New York Times.
His organisation is presenting some workshops in Melbourne later this year. They will be very worthwhile for the online marketing/web professional.
More info can be found at http://www.nngroup.com/events/melbourne/agenda.html
They will be having sessions on a wide variety of web usability issues including “Email Newsletter Usability”.
I will probably be heading to one of the sessions myself so drop me a line if any of you are going and we can make contact.
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