Melon Corporate Blog

Twitter, Tools And Parties.

Dain Saxon (Digital Producer) - Jan 28, 2010

Twitter. You've heard of it. You know, vaguely, what it's about. You've grown tired of having people recommend you join the Tweeps and Tweet your Twavels.
 
You may even have created an account, sent out a few bursts of 140 character wit - and then wondered, "What's the point?"
 
If so, you make up about 44% (source: Burson-Marsteller) of the accounts on the social network microblog cosmos.
 
The question is, do you really know what Twitter is used for?
 
Don't feel ignorant if you haven't worked that out yet. The majority of new users expect Twitter to DO something straight out of the box. This expectation comes from experiences with Facebook, Friendster and other social networking sites that have an apparent purpose.
 
It is fair then to understand many peoples confusion when trying to comprehend why Twitter is useful and why so many journalists, celebrities, marketers, bands, stay-at-home mums, big corporations and small trades-people have joined the flock.
 
Isn't it just a status update? Well, yes. And no. To understand let's first look at Facebook. When you first sign up to Facebook, it directs you to connect with people you actually know. This is instantly familiar, even to users with no online experience other than internet banking and the occasional group email.
 
"Oh, Joe and Flo are on Facebook, it's recommending I be friends with them."
 
You have made a familiar connection that you know will be valuable to you - all as part of the introductory sign-up process. You are guided in how to use the site. It's easy. It has a very direct purpose - connect with friends, share photos.
 
Twitter has no apparent purpose other than to post 140 character snippets of (useful or useless) information.
That's because (and this is the epiphany) Twitter isn't a site - Twitter is a tool.
 
A tool is designed to be good at one thing, applied to many different situations...

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SEO Basics - Melon Interview with David Klein from OrangLine - Part 2 of 3

Kevin Garber (General Manager) - Jul 31, 2008

Part II of our interview with SEO Expert Dave Klein from OrangeLine.

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Hip Hop & SEO - An Unlikely Marriage

Kevin Garber (General Manager) - Jun 23, 2008

This video teaches us 2 things:

1. All the fundamentals of SEO.


2. How much easier it is to learn when material is presented in an interesting manner.

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SEO Basics - Melon Interview with David Klein from OrangeLine - Part 1 of 3

Dain Saxon (Digital Producer) - May 30, 2008

Part One of a three part interview with David Klein - Director of Search Engine Marketing and Optimisation Specialists OrangeLine.

In this interview Kevin and Dave discussed some of the basics of SEO (Search Engine Optimisation).

Head on over to orangeline.com.au for a free White Paper on SEO Strategies.

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Search Engine Optimisation Myths #1 – “Don’t use Javascript”

James Peter (Chief Web Systems Architect) - Apr 04, 2008

This entry is the first of what will be an ongoing series I will write aimed at clearing up a lot of the confusion and “voodoo” behind Search Engine Optimisation (SEO).

There is a lot of misinformation behind SEO techniques with some people thinking that SEO specialists have exclusive access to insider knowledge.

A lot of illogical or unfeasible “myths” for search engine optimisation have sprung up and have become false common knowledge.

The main issue with these myths are that you can land up paying for services based on misinformation and deny the use of useful technologies on your websites.

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