Melon Corporate Blog
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click here to unsubscribe - the why of it all
Kevin Garber (General Manager) - May 30, 2008
So you spend several days working on your email campaign.
You involve your best designer and they put a terrific fresh look and feel together.
You labour through your writer’s block and after much toil nail down some compelling content.
You push send on the email campaign and pat your team and yourself on the back for a job well done.
A few days later you review the email campaign statistics and low and behold some people have unsubscribed!
How dare they! Why would they?
These are thoughts and questions that email marketers ponder on often when reviewing campaign statistics.
Hence the reason for this month’s philosophising on unsubcriptions.
Commonwealth Securities Remove Active Links From Their Broadcast Emails
Kevin Garber (General Manager) - May 30, 2008
This morning I received an email from CommSec - one of Australia’s largest stock broking companies.
All the links in the email to both email addresses and websites were not actively hyperlinked.
CommSec displayed the text of the links but had no href or mailto tags.
CommSec included the following message at the bottom of the email:
SEO Basics - Melon Interview with David Klein from OrangeLine - Part 1 of 3
Dain Saxon (Digital Producer) - May 30, 2008
Part One of a three part interview with David Klein - Director of Search Engine Marketing and Optimisation Specialists OrangeLine.
In this interview Kevin and Dave discussed some of the basics of SEO (Search Engine Optimisation).
Head on over to orangeline.com.au for a free White Paper on SEO Strategies.
spellr.us Beta Going Live
Kevin Garber (General Manager) - May 16, 2008
We are very excited that we are going live with the first batch of spellr.us beta testers today.
TechCrunch were the first outside of Melon Media to have a look at the system and have written a mini review here.
We have dropped the ball a little on the Melon blog of late but hoping to get back to our regular programming soon!
Email Design VS. Email Content
Dain Saxon (Digital Producer) - Apr 28, 2008
Laaaaadies and Gentlemen!
In the Red corner we have ever-so-pretty, pixel perfect, queen of presentation and impact… “IMAGE!”
And in the Blue corner we have the informative, the educational, the dynamic king of infinite use… “CONTENT!”
Design versus Content.
Which one would you back in a showdown? Read on to find out which is the most important aspect of e-marketing…
spellr.us Goes Global with Techcrunch
Kevin Garber (General Manager) - Apr 23, 2008
The very famous blog techchrunch ran a story on us last night, very exciting, needless to say our registrations for spellr.us have gone crazy!
http://www.techcrunch.com/2008/04/22/new-service-will-monitor-your-site-for-typos/
Techcrunch are THE blog in Silicon Valley.
Here is hoping to good things with spellr.us.
http://spellr.us
Success with Targeted Email Marketing Campaigns - Tony Melvin Interview - Knowledgecentre.com.au
Kevin Garber (General Manager) - Apr 21, 2008
Interview with Tony Melvin from The Knowledge Centre
Tony discusses the success of his targeted email campaigns - including a campaign with an open rate of 90% open rates!
The Death of Email Marketing
Kevin Garber (General Manager) - Apr 21, 2008
The Death of Email Marketing…
...is a long way off.
The cynic in you may say “of course you have to say that, you are an email marketing company!”
Well yes, email marketing is our specialty and it is what many of our clients pay us to assist them with.
But most of our clients have been with us for years and even though we are a team of great people - I know that altruism only goes so far.
If our clients don’t enjoy positive results from their campaigns they would move quickly budget elsewhere.
Why all this talk of death and email marketing?
The results of a survey that was released last week got me thinking as to how email marketing is here to stay BUT at the same time requires more intent than ever achieve ongoing positive results.
The survey received responses from 2512 American adults age 18 and over who check and/or send email at least once a week.
Email Goes wrong - Case Study and Prevention
Kevin Garber (General Manager) - Apr 17, 2008
Every so often there it is - an article in a mainstream newspaper describing how someone has created havoc by using CC instead of BCC.
Email is a powerful tool - and like all powerful tools - it can be used for good or evil - furthermore when things go wrong they can go spectacularly wrong.
[Cartoon image is from the Financial Review 17 April 2008]
The Financial Review Wednesday 16 April 2008 has a story about Kevin Rudd’s 2020 Summit and how the secretariat sent an email cc’ing recipients instead of bcc’ing them.
[ As an aside we are very impressed that Tamerlaine Beasley the principal of one of our clients Beasley Intercultural has been selected to participate in the Summit.
Tamerlaine will be involved with the ‘Australia’s Future in the World’ stream. Tamerlaine will canvass opinions regarding Australia and its future in the region and the world.
We interviewed Tamerlaine for one of our previous newsletters.]
Semi-Permanent 2008 - Inspiration for this Web and Email Designer
Fiona King (Graphic Designer) - Apr 10, 2008
I spend my time at Melon Media generating creative concepts and implementing the chosen designs for email newsletters and websites.
However I need to keep the inspiration flowing and design events allow me to step away from some of the day to day deadlines and indulge in pure creative thought.
One event I always look forward to is Semi-Permanent.
Having just spent 2 days hanging out at Darling Harbour in Sydney attending Semi-Permanent Sydney 2008 I thought I would make some comments on my experience.
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