Melon Corporate Blog
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A case for audio and video in online content
Fiona King (Graphic Designer) - Nov 26, 2008
I recently went to a talk where different learning styles were discussed and the studies done by Hermann Ebbinghaus really struck a cord with me.
Apparently we only retain in our memory;
- 10% of what we read
- 20% of what we hear
- 30% of what we see
- 50% of what we see & hear
Say HELLO properly and have less GOODBYES
Kevin Garber (General Manager) - Oct 30, 2008
On our blog and in our newsletter articles we often explore issues relating to email newsletter content, subject lines, email’s role in the broader marketing mix and so on.
In this article I want to discuss several often ignored but powerful elements of the email newsletter process.
1. The welcome sign-up email
2. The sign-up thank you page
Melon Media goes to Google - part two
Dain Saxon (Digital Producer) - Oct 30, 2008
Part two of Kevin’s interview with Google Product Manager Sharath Bulusu - discussion touches on Google Algorithm, Google culture, discussion of cloud computing, Google Gears, Chrome.
Kevin comments on 702 Talk Radio South Africa about surprise Australia 1% rate cut.
Dain Saxon (Digital Producer) - Oct 10, 2008
Kevin comments on 702 Talk Radio South Africa about Australia’s surprise 1% rate cut - Tuesday 7 October 2008.
Kevin hosted one of the world’s first live internet related radio shows in 1996 / 1997 on 702 - there are rumours that there are tapes of the show floating around on the black market.
spellr.us finds mistakes across the globe
Dain Saxon (Digital Producer) - Oct 02, 2008
As part of our launch of spellr.us, we have set up a sister blog called 2 x mistakes a day to showcase the spelling errors that we find on other people’s sites.
But it’s not just websites that are prone to spelling mistakes!
Here’s a great video we found on YouTube:
The mistake should (hopefully) be pretty obvious!
Melon Media & spellr.us meet a Google Product Manager
Dain Saxon (Digital Producer) - Oct 01, 2008
Kevin Garber from Melon Media was invited to Google and had the opportunity to interview a Google Product Manager Sharath Bulusu - discussion includes his role, platforms/technologies used at Google.
Email Marketing & The “All New” Online Marketing Mix
Kevin Garber (General Manager) - Sep 30, 2008
This year Google turned 10 (there is a fascinating timeline of Google’s evolution here.
10 years is a long time in digital marketing - probably the equivalent of 100 years in the analogue world.
If we consider the toolset that the online marketer had at their disposal 10 years ago it would include:
• Banner adverts
• Websites
• Email newsletters
• Search engine optimisation (emerging and cutting edge)
If you review the online toolset that marketers today have access to the list would include the following:
Melon Media Goes to San Francisco and Visits Google
Kevin Garber (General Manager) - Sep 30, 2008
Kevin Garber at the Google Headquarters in Mountain View.
>>> For more pictures and videos including an interview with a Google Product Manager click here.
Melon Media was lucky enough to be invited to the prestigious TechCrunch50 to present our spellr.us product.
Out of over 1000 applicants 50 were chosen to present on the main stage and 150 chosen to present in the “Demo Pit” - spellr.us was selected for the Demo Pit.
So off I went to San Francisco.
San Francisco along with the nearby Silicon Valley is the epicentre of the internet and IT world.
My first impressions of San Francisco was that it was a lot dirtier than I expected and a lot more homeless people than I expected.
People however are extremely smart, very friendly and the city is full of interesting characters.
The TechCrunch50 conference is put on the by the TechCrunch blog.
The panellists were extremely smart, interesting and all had real achievements behind them and were not mere corporate talking heads.
Melon Media Launches spellr.us at TechCrunch50
Kevin Garber (General Manager) - Sep 11, 2008
spellr.us - a Melon Media product - was invited to present in the “Demo Pit” at the prestigious TechCrunch50 Conference.
Over 1000 companies applied to showcase their products at the Conference - 50 finalists were selected, and 200 chosen to present in the “Demo Pit”.
We are very proud of this achievement. Keep your eyes out for more interesting products coming out of Melon Media over the next 18 months.
Feel free to read more about our experiences at the Conference here.
We were proud to be part of a small but strong Australian contingent that included:
- MediaConnect (Demo Pit) - Sydney
- PeopleBrowsr (Demo Pit) - Sydney Login TC50 Pass alpha1
- spellr.us (Demo Pit) - Sydney
- Cinergix- Melbourne (Finalist)
(don’t) reply to this email
Dain Saxon (Digital Producer) - Aug 28, 2008
One of the strengths of email is that it is a medium that lends itself to both one way and two way communication.
Why is it then that so many companies display something similar to the following message in their email newsletters?
"Please do not respond to this email. If you would like to Contact Us, please click here for details."
The above is an example from a Centrebet (insert link) email that I receive regularly. Curiously if I click on the "click here for details" link, I get taken to a page with a list of email addresses - why not just let me hit reply?
Business is about relationships - with your customers, suppliers, and other stakeholders.
Anything that can help deepen this relationship is a GOOD thing.....
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