Melon Corporate Blog

Email Marketing & The “All New” Online Marketing Mix

Kevin Garber (General Manager) - Sep 30, 2008

This year Google turned 10 (there is a fascinating timeline of Google’s evolution here.

10 years is a long time in digital marketing - probably the equivalent of 100 years in the analogue world.

If we consider the toolset that the online marketer had at their disposal 10 years ago it would include:

• Banner adverts
• Websites
• Email newsletters
• Search engine optimisation (emerging and cutting edge)

If you review the online toolset that marketers today have access to the list would include the following:

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Melon Media Goes to San Francisco and Visits Google

Kevin Garber (General Manager) - Sep 30, 2008

Kevin Garber at the Google Headquarters in Mountain View.

>>> For more pictures and videos including an interview with a Google Product Manager click here.

Melon Media was lucky enough to be invited to the prestigious TechCrunch50 to present our spellr.us product.

Out of over 1000 applicants 50 were chosen to present on the main stage and 150 chosen to present in the “Demo Pit” - spellr.us was selected for the Demo Pit.

So off I went to San Francisco.

San Francisco along with the nearby Silicon Valley is the epicentre of the internet and IT world.

My first impressions of San Francisco was that it was a lot dirtier than I expected and a lot more homeless people than I expected.

People however are extremely smart, very friendly and the city is full of interesting characters.

The TechCrunch50 conference is put on the by the TechCrunch blog.

The panellists were extremely smart, interesting and all had real achievements behind them and were not mere corporate talking heads.

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Melon Media Launches spellr.us at TechCrunch50

Kevin Garber (General Manager) - Sep 11, 2008

spellr.us - a Melon Media product - was invited to present in the “Demo Pit” at the prestigious TechCrunch50 Conference.

Over 1000 companies applied to showcase their products at the Conference - 50 finalists were selected, and 200 chosen to present in the “Demo Pit”.

We are very proud of this achievement.  Keep your eyes out for more interesting products coming out of Melon Media over the next 18 months.

Feel free to read more about our experiences at the Conference here.

We were proud to be part of a small but strong Australian contingent that included:

- MediaConnect (Demo Pit) - Sydney
- PeopleBrowsr (Demo Pit) - Sydney Login TC50 Pass alpha1
- spellr.us (Demo Pit) - Sydney
- Cinergix- Melbourne (Finalist)

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(don’t) reply to this email

Dain Saxon (Digital Producer) - Aug 28, 2008

One of the strengths of email is that it is a medium that lends itself to both one way and two way communication.

Why is it then that so many companies display something similar to the following message in their email newsletters?

"Please do not respond to this email. If you would like to Contact Us, please click here for details."

The above is an example from a Centrebet (insert link) email that I receive regularly.  Curiously if I click on the "click here for details" link, I get taken to a page with a list of email addresses - why not just let me hit reply?

Business is about relationships - with your customers, suppliers, and other stakeholders. 

Anything that can help deepen this relationship is a GOOD thing.....

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Twitter in Plain English

Kevin Garber (General Manager) - Aug 28, 2008

Twitter is one of those web applications that is simple, elegant, growing incredibly fast yet difficult for some non industry people to understand conceptually.

The video below does a great job of explaining just exactly what twitter is all about.

You can follow our Twitter feed here.

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SEO Basics - Melon Interview with David Klein from OrangLine - Part 3 of 3

Dain Saxon (Digital Producer) - Aug 28, 2008

In part three of this series, Kevin continues his talk with David Klein from orangeline.com.au about the basics of SEO (Search Engine Optimisation).

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Welcome to James - Senior Developer

Kevin Garber (General Manager) - Aug 28, 2008

Just a short note to welcome James to the Melon Media & spellr.us family in the role of Senior Developer.

James has had solid experience building web applications and websites.

James will be working with Charl on spellr.us and other projects.

Welcome James.

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Bridge The Gap - A 6 Point Checklist for Effective Website Implementation

Kevin Garber (General Manager) - Jul 31, 2008

In the previous edition of our newsletter I explored the issue relating to ”Minding The Gap” - the important task of determining whether there is a misalignment between your organisation’s online strategy and its broader strategy. 

I noted that increasingly any organisation’s target market has high expectations of their online experience - an expectation that many organisations are falling short of.

In this article I want to provide you with a practical six point checklist that will assist in reviewing your online strategy and help you to “bridge the gap”.

Whilst every organisation is different and has its own unique requirements - there are some fundamental online elements that all organisations should consider.

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Wikis in Plain English

Kevin Garber (General Manager) - Jul 31, 2008

A brilliant video explaining how wikis work.

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SEO Basics - Melon Interview with David Klein from OrangLine - Part 2 of 3

Kevin Garber (General Manager) - Jul 31, 2008

Part II of our interview with SEO Expert Dave Klein from OrangeLine.

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