Melon Corporate Blog

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Full Outsourced vs Self Serviced Email Marketing Solutions

Kevin Garber (General Manager) - Sep 13, 2007

When a lot of businesses (both corporate and SME) consider using an email marketing service, there are two key options they are faced with: Full Outsourced Solutions and Self Serviced Solutions.

A self serviced solution is when a business is given access to a system and a person or team is tasked with developing newsletters and EDMs (Electronic Direct Mail) internally. This is achieved from using the system WYSIWYG editor or other HTML editing software.

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Melon Media is a specialist email marketing provider and digital agency based in Sydney Australia that assists organisations with their email marketing campaigns and website requirements. Melon Media offers full outsourced email marketing services including campaign consulting, concept, design and implementation as well as the provision of high quality hosted solutions enabling clients to self manage their own email broadcast campaigns.