Melon Corporate Blog

The perils of using BCC for email broadcasts

Adam Benson (Chief Web Systems Architect) - Jan 25, 2008

A question we hear frequently is: “Why should I use an email marketing tool such as melonMail when I can just copy and paste the addresses into my email programs BCC (Blind Carbon Copy) field or just use Mail Merge?”

One of the easiest mistakes many marketing staff make is misunderstanding how broadcast emails are in fact very different to the normal emails you send around the office.

There is unfortunately a misperception frequently from managers that email marketing is an amazing breakthrough not because of its convenience and effectiveness compared to other mediums - but because its FREE compared to traditional “snail-mail” campaigns.

It is true that the overall cost of an email campaign can be significantly lower than a paper campaign however, if you want any level of success from your broadcast its important to understand that its not as easy as copying and pasting then clicking send.

The very existence of the multitudes of specialist email broadcasting providers speaks testament to this - how could they stay in business if it were that simple?

Read More (2 comments)

5 Easy Ways to Improve your Email campaigns

Dain Saxon (Digital Producer) - Jan 23, 2008

I have been assisting organisations with their e mail campaigns for many years - first in an in-house role and subsequently for clients at Melon Media.

Over this time period I have noticed that several common issues with campaigns regularly present themselves.

Most of these issues are quite straightforward to address - considering these issues and fine tuning your campaigns will have a big impact on your results long term.

Below are 5 often ignored issues that you should consider in your next email marketing campaign.

Read More (4 comments)

Online Spam Analysis Tool - Melon Stork

Kevin Garber (General Manager) - Jan 18, 2008

We are very excited to announce the launch of a free online spam analysis tool - Melon Stork.

You can find the tool here and an FAQ for the tool here.

Read More (1 comments)

Melon Media 2008 - New Offices | Introduction to Some of the Team

Kevin Garber (General Manager) - Jan 16, 2008

We thought that we would give you a quick introduction to some of the team and a snapshot of our new offices.

Our offices are right in the heart of the Sydney CBD - we enjoy the buzz of being around the epicentre of Australia’s economy. The food choices also help to keep lunches interesting.

We have lots of glass walls in the office. Adam one of our developers found some "liquid chalk" that we can use to write on the glass. So we have ample space to write thoughts down on.

Read More (1 comments)