Melon Corporate Blog

Do you love your lawyer?

Kevin Garber (General Manager) - Feb 29, 2008

by Kevin Garber, General Manager 

In her article ”Subscribers Speak: Email Connections are Still Welcome, but Increasingly Fragile“

Stephanie Miller from Return Path makes a good point about lawyers: that we all tend to love our own lawyer, but don’t think much of lawyers in general.

She goes on to state that recent research indicates that email marketing is evolving into a similar “love hate” scenario -

“When email connects, it really connects. Yet, still so much email marketing is tired, old batch-and-blast.”

Read More (4 comments)

Interview with Meiron Lees from Innercents about his email newsletter

Kevin Garber (General Manager) - Feb 28, 2008

Meiron Lees from InnerCents stopped by our office for a quick chat about his newsletter.

Meiron puts out a great regular email newsletter relating to leadership and motivation.

Read More (1 comments)

Beautiful on the Inside - HTML code and your emails

Dain Saxon (Digital Producer) - Feb 08, 2008

It’s not difficult to create great looking emails <start shamless plug> especially if you choose Melon Media to create them for you </end shamless plug> but how do your emails look ‘on the inside’?

The code that makes up your HTML email is an important, yet often neglected, aspect of email creation. It dictates to the Outlooks, Hotmails, Gmails and MacMails of this world how the email should be displayed, and though the concept may be difficult to appreciate, these browsers ‘see’ the code and then render it as it sees fit. So where you see the colour red, the browser sees #FF0000.

Therefore if your code is not clean, or has parts missing, or is extraneous, or uses deprecated tags - then there is every likliehood that this messy code will translate into a messy email.

If you want your clients to see a clean, well designed email when they receive it - read on.

Read More (0 comments)