Melon Corporate Blog

Email Marketing & The “All New” Online Marketing Mix

Kevin Garber (General Manager) - Sep 30, 2008

This year Google turned 10 (there is a fascinating timeline of Google’s evolution here.

10 years is a long time in digital marketing - probably the equivalent of 100 years in the analogue world.

If we consider the toolset that the online marketer had at their disposal 10 years ago it would include:

• Banner adverts
• Websites
• Email newsletters
• Search engine optimisation (emerging and cutting edge)

If you review the online toolset that marketers today have access to the list would include the following:

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Melon Media Goes to San Francisco and Visits Google

Kevin Garber (General Manager) - Sep 30, 2008

Kevin Garber at the Google Headquarters in Mountain View.

>>> For more pictures and videos including an interview with a Google Product Manager click here.

Melon Media was lucky enough to be invited to the prestigious TechCrunch50 to present our spellr.us product.

Out of over 1000 applicants 50 were chosen to present on the main stage and 150 chosen to present in the “Demo Pit” - spellr.us was selected for the Demo Pit.

So off I went to San Francisco.

San Francisco along with the nearby Silicon Valley is the epicentre of the internet and IT world.

My first impressions of San Francisco was that it was a lot dirtier than I expected and a lot more homeless people than I expected.

People however are extremely smart, very friendly and the city is full of interesting characters.

The TechCrunch50 conference is put on the by the TechCrunch blog.

The panellists were extremely smart, interesting and all had real achievements behind them and were not mere corporate talking heads.

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Melon Media Launches spellr.us at TechCrunch50

Kevin Garber (General Manager) - Sep 11, 2008

spellr.us - a Melon Media product - was invited to present in the “Demo Pit” at the prestigious TechCrunch50 Conference.

Over 1000 companies applied to showcase their products at the Conference - 50 finalists were selected, and 200 chosen to present in the “Demo Pit”.

We are very proud of this achievement.  Keep your eyes out for more interesting products coming out of Melon Media over the next 18 months.

Feel free to read more about our experiences at the Conference here.

We were proud to be part of a small but strong Australian contingent that included:

- MediaConnect (Demo Pit) - Sydney
- PeopleBrowsr (Demo Pit) - Sydney Login TC50 Pass alpha1
- spellr.us (Demo Pit) - Sydney
- Cinergix- Melbourne (Finalist)

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