Melon Corporate Blog
Interview with Paul Ryan - Editor of Australian Anthill Magazine - Email Newsletter Experiences
Kevin Garber - General Manager of Melon Media and Founder of spellr.us speaks with Paul Ryan, the editor of Australian Anthill Magazine - a leading Australian magazine for entrepreneurs.
Summary of discussion points with time markers - you can drag the audio pointer to the desired time.
Total time 28 minutes.
1.35 - Intro to Australian Anthill and evolution of their online presence - their website something more than just a “dump” of their print content.
2.45 - Discussion about Australian Anthill email content targeting.
3:30 - Email the most successful way of communicating with their readership.
4:25 - Balancing targeting database segments with having the right content. Profile of online readers is different to profile of offline readers.
5:55 - Defining the “personality of the brand”.
6:00 - Being too focused on the metrics.
6:50 - The “tyranny of the click” and the seductive nature of controversial content.
8:15 (* highly relevant segment for email marketers) - Practical advice and experience for times and days to implement your email newsletter campaigns. When is the best time to send out your email newsletters?
14:20 - The importance of compelling content for online marketing.
15:30 (* highly relevant segment for email marketers) - The future of email and email newsletters.
17:49 - The evolution of the email inbox and email filters.
20:00 - The importance of learning to manage a large amount of online content.
20:30 - Inbox zero and email bankruptcy.
23:00 - Crowdsourcing online and filtering through large amounts of content.
25:00 - Brief chat about Twitter.
Links discussed in the interview.
>> Twitter
>> Australian Anthill Online
>> Kevin Garber informal presentation at BarCamp4 Sydney
Blog Categories
Archived Entries
February, 2010January, 2010
October, 2009
September, 2009
August, 2009
July, 2009
June, 2009
May, 2009
April, 2009
February, 2009
January, 2009
December, 2008
November, 2008
October, 2008
September, 2008
August, 2008
July, 2008
June, 2008
May, 2008
April, 2008
March, 2008
February, 2008
January, 2008
November, 2007
October, 2007
September, 2007
Comments - oldest entries appear first, most recent entries at the end.
Leave a comment:
All comments are moderated, name and email fields are mandatory, but only the name will be displayed in the comment, your email address will remain private, and will not be added to any lists. The requirement of the email address is to help ensure that the comments are being submitted by legitimate people.